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Stallone, Peter Fonda and Costa-Gavras, come to this years Zurich film festival.

SEO heavyweights like  Quadszilla - BlackHat SEO, Joost de Valk - Wordpress SEO & Programmierung, Bob Rains - White Hat SEO, und Affiliate-Marketing, Brian Clark - Blogging & Copywriting, Kevin Ryan - SEO Landscape & Industry, Brent Csutoras - Social Media Optimization & Viral Marketing, Greg Boser - Greyhat SEO & Linkbuilding, Barbara Boser - Buzz & Viral Marketing, Frank Watson - PPC Marketing, Martin Sinner - Investing & “Big Picture” SEM, Johannes Beus - SEO, Tools & Programmierung und  Kevin Ryan - SearchEngineWatch, are joining the SEOktoberfest. And the organisator: Marcus Tandler - Search Engine Marketing

How does one bring Internet Big Shots or famous filmstars to a meeting?

By paying them heaps of money or offering an extremely big fun factor to them.

The fun factor works also at the Zurich film festival. The President of the Zurich Filmfestival Karl Spoerri says, the stars says to each other: Zurich is fun.

Also Marcus Tandler, the organisator of the SEOktoberfest has realized, that the fun factor is the key to get Internet heavyweights to his SEOktoberfest.

The Munich Beer Festival with its 6 million visitors from allover the world is the fun factor number 1 in this game.

The SEOktoberfest is adding the second fun factor and offers the coolest localities to party at the Oktoberfest: Partys in the famous tents of  Käfer and Hippodrom.  

And as a special delicacy (fun factor number 3) 6 Playmates are attending and wearing the traditional dirndl. Plus additional after hour parties at the P1. Plus Food and drinks unlimitited.

And finally the 4th important factor is the „Business & SEO Science Factor“. During the daytime the participants meet at the SEO Roundtable.

Summary:

How one organizes such e event and makes the event very attractive?

1st high-carat experts. (participants see above). 2. Limited number of participants. 3. Relatively high participation fees.

How one  marketing such a event with almost zero costs?

Marcus has started a competition among the bloggers. Every blogger that writes about the SEOktoberfest is in the lottery pot to win a seat at the SEOktoberfest 2008.

How one ignites the super booster marketing turbo?

Marcus has the most friendly enemies in the SEO scene. They posted in various blogs extremely negative-emotional postings about the SEOktoberfest. And the resulting discussions gave the whole event an additional boost.

Result:

A. Marcus Tandler has organized a incredibly interesting event without large costs. And his reputation as a internet marketing expert becomes more popular in the SEO scene.

B. The experts have a meeting on a very high level within each other, plus heaps of fun.

C. The paying participants and the blog competition winner have the possability of exchanging experiences wthin each other and to tap the knowledge of the experts.

D. All the participants have the great opportunity to join  „The Munich Beer Festival“ as VIP's.

I dont expect the Big shots will reveal the most secret secrets to me, but Iam shure, to receive a few highly productive hints for my Internet Business.

And I guess I will be still confused after this event, but on a higher level. :)

All in all, it's a total Win-Win-Win-Fun situation. I wish all the members of SEOktoberfest group a safe trip to Munich.

And to Marcus: Thank you for  for the Organisation. Supa!

German Version

Information about the Munich Beerfestival